 |
7 Falsehoods About Network Marketing
|
If you want to succeed in Network Marketing take the following real facts into consideration!
Falsehood #1 – Everyone is your prospect!
One of the most important lessons I have ever learned in network marketing is this:
”People who try to be everything to everybody, wind up meaning nothing special to anyone.”
Not everyone is your prospect, because not everyone…
- is looking to run his/her own business
- hates his/her current job
- thinks making lots of money is a good thing
- likes network marketing or business in general
- is cut out to be entrepreneur
- has the funds to properly run a business
- is pleased of something that involves risk
- needs money and is looking for extra income
- has time to run a business
- wants to change his/hes life!
Conclusion #1:
You do not need to convince anyone to get into business. It’s a waste of your time and energy! Please listen very carefully: no one is worth your time until they’ve shown an interest in what you’re offering and have asked you for more information.
Falsehood #2 – This really isn’t sales; we just share products with people.
It is common knowledge that most people hate sales. But the truth is that, if you are in Network Marketing, you are in nothing else but SALES! Understand this: anytime you are asking a person to give you money in exchange for something, you are not sharing but selling.
Once you realize this you do indeed need to learn effective sales skills. It is not enough to just “recommend” your products to people you know.
Now, just because someone is your friend/relative does not mean they will or should spend their money with you. Also, you know, there are families who will give each other their business no matter how inconvenient it may be, regardless of whether they even like the product or not, they support each other in all their endeavors. If your family is like that, great. But most families aren't...
So what it comes down to is this: Learning effective sales techniques is mandatory for your success. You have to understand the sales process and what really motivates people.
Conclusion #2:
Successful salespersons are not the ones who know the product very well and talk a lot about it... successful salespersons are the ones who can make the connection between their prospect's true desires and how their product/service will fulfill those desires. Simply getting excited and telling someone about your product is not enough to consistently bring in sales.
Falsehood #3 – Anyone can do this!
This is a very dangerous half-truth. It can be very misleading because the simply fact of the matter is:
Not all Network Marketers are created equal. We already said that network marketing is a sales business. Some network marketers have sales skills, some don't, but anyone can learn and ned a different amount of time for this.
But, to start a real network marketing business you need time, money and skills, not only skills!
Yes, you can start a network marketing business with very little time, money and skills. But what you start off with in the beginning will have a direct impact on how easy or difficult it will be for you and how long it takes you.
Conclusion #3:
Smart business owners build their organizations by working with those people and performing those activities that are guaranteed to bring them the most results. If you can do this, then welcome to network marketing business world!
Falsehood #4 – We’ll build your business for you.
I am a bit skeptical when hearing absurd claims like, “No selling or recruiting required - we build your downline for you!” Fully automated online recruiting systems just does not work alone... This is only an appeal to laziness, and it is a very strong appeal indeed. The promise of something for nothing is as old as time itself.
But let’s break this down a little further... Network marketing is a business venture that is made available and
offered to an extremely large amount of people. Never before has owning your own business had such widespread appeal. But there is a problem that comes into play...
You have to be contributing something in order to justify getting paid. That is a fundamental economic truth. There is no such thing as something for nothing. The human interaction is indispensable. This is why genuine network marketing companies do indeed need you and are willing to pay you big bucks for building a huge organization.
Conclusion #4:
The key thing to understand is that… automated marketing systems are crucial to a successful business – but they can’t do everything for you. The automated system is only half the equation and you, a real live human being, are the other half. Network marketing is and always will be built on relationships, as any stable, long-term business is.
Falsehood #5 – We have the best product ever!
This statement isn’t necessarily untrue (although often it is)… but it doesn’t matter. When it comes to running a highly-profitable business, the most important factor of all is…
(1) Marketing,
(2) Marketing, and
(3) Marketing!
This may seem obvious to you, but think about how many people go running around, diving headfirst into one company after another, following the latest and greatest product, only to end up scratching their heads when they don’t make any money. I know I used to.
You can have the most groundbreaking product in the world, but if you are not using effective marketing, no one will know and no one will care. Your product (or your opportunity), no matter how good, will not sell itself and will not make you rich. Effective sales and marketing is bar-none the most important function of a business.
Also, keep this in mind: You may believe with all your heart that your company is the best, hands down… but so does everyone else. Therefore, the person who succeeds is not the one with the best company, but the one who can do the best job communicating the idea of their company.
Your product MUST be top-quality! Anything that you sell to anyone should always be of very good value in comparison to what they paid you for it. It should always over-deliver. But without MARKETING you will not sell it!
The Marketing in Network Marketing is missing!
This makes sense when you understand that…
- Network marketers do not truly use word of mouth advertising…
- Just because we use one-to-one sales does not mean that it’s an effective form of sales.
- Most of the marketing materials (brochures, websites, etc.) used by MLM companies have very little value to you.
- The “proven” system is not as it is exposed to you, even if it includes names lists, referrals, warm markets, home parties and hotel meetings, etc.
Conclusion #5:
When you start a Network marketing business that has a great product and an excellent compensation plan, fosus then on finding the best way to MARKETING it:
- Learn and use the correct sales techniques;
- Use the flyers, brochures and all the materials supplied by the company or made by you;
- Learn how to efectively use names lists, referrals, warm markets, home parties and hotel meetings, etc.
Falsehood #6 – You just don’t have enough belief!
If you’ve been hard at it for over 3 years and you still aren’t cashflowing… something is seriously wrong! And I can guarantee you it’s not your motivation.
Think of it this way: If you are using a shovel to dig the foundation for a house – when you could be using a bulldozer – then yes, you are going to need a lot of motivation to get the job done.
Make sense? The more ineffective your tools are, the harder you are going to work to get results. And because of that, you have to make up for it big time with motivation. When you are using the right tools for the job… your are seeing steady, consistent progress and things are trucking along smoothly… motivation becomes almost an afterthought.
I stopped worrying about belief and started concerning myself with the real nuts and bolts of how to market a business. Which is this: Find the people who’re looking for what you have, use an effective marketing system to automatically sell to them for you, and then spend your time working with the best ones.
But here is the point I’m really trying to make: It was not my motivation, desire, belief or any of that intangible stuff that made the difference in my results. It was the system I was using. What I am saying is that you can do it without the inspirational CDs, but cannot do the business without a good marketing system.
Another crucial point to be made is that there’s a HUGE difference between internal drive and external motivation.
External motivation is almost like a drug. But what happens 3 days later? The realities of life have kicked in and it is already worn off. So we look for the next story to inspire us, and the next, and on it goes...
Conclusion #6:
Having a good system and the right tools is crucial for having real results. So, the ultimate motivator is having REAL RESULTS! The conclusion is that - for having success in network marketing - the first thing you need is not the motivational tools but adequate tools and good results, and then the motivation will follow.
Falsehood #7 – The proven system.
When I refer to “the proven system,” I am not talking about network marketing itself, but the way people build network marketing. The techniques being taught many times are very bad, so that distributors literally have all the odds stacked against them.
Let’s just re-cap what we’ve already covered:
• Many times people are lied to about the fact that they are in sales.
• Distributors are either provided no sales training or the training is extremely poor and ineffective.
• Most of the sales methods commonly used are annoying “used car salesman” tactics that involve tricking, etc.
• The idea that anyone can do this business leads to a mentality that is largely responsible for the attrition rate in
this industry.
• Because of the lack of good sales background, most people resort to hype and over exaggerated claims to win over customers and prospects.
• Way too much emphasis is placed on motivation and belief… while the real rock-solid fundamentals of sales and marketing are ignored.
• Distributors are given the impression that because their company’s product is the greatest and their compensation plan the most lucrative, they’re guaranteed success.
• Distributors are told that everyone is their prospect, which leads to millions of network marketers pestering the living daylights out of every human being they cross paths with… creating enemies of this industry in their wake and all the while seeing no results for their efforts.
The whole model of coffee appointments, home parties and hotel meetings completely ignores the real key to success, which is this: getting the customer to come to you first. People never want what is forced on them! Therefore, your biggest concern should always be to make sure you have the right/best/hungriest audience possible.
Once you implement an effective marketing system, you can spend twice as much time in front of interested people and literally double your results immediately. Sound good? But wait – there is also the immeasurable benefit of positioning. When the customer finds you, instead of you finding the customer, her perception of you is totally different. He/she naturally has more respect for you and perceives you as a consultant, not a peddler. Customers don't respect peddlers as reliable information sources. By applying the above concepts, my business changed almost overnight!
Conclusion #7:
When you have the right tools and system working for you, then you will:
- make more money
- have less stress
- avoid the social grief that comes from warm market prospecting
- enjoy the kind of natural motivation that comes from real results
- experience visible, consistent growth in your business
- you won’t have to work nearly as hard to get results...
And, the most important, your distributors will be forever grateful they ended up doing business with you instead of someone else, because they won’t become victims of the insane practices that dominate the industry and the business world, including network marketing and online business.
Source: Compiled from "The 7 Great Lies Of Network Marketing" by Ann Sieg
General Conclusion:
Plain truth is that our healthy coffee is good for everyone's health, but the business is only for people who well understand the above presented facts and has the real desire to become top network marketers!
Download Compensation Plan in PDF Format!
More Details or Free Sign Up!
Back to main page!
Copyright ©2009-2010 Healthy Coffee Romania
Disclaimer
| Marketing Blog
| Downloads
| About Us
| Contact
| Join